Why Is Your Cost-Per-Click Increasing?
Unless you have a very niche market indeed, you are probably not the only business using certain keywords to advertise. It’s a manifestation of supply and demand: as advertisements increase, demand for higher positions increase, causing higher bid prices.
Developing on that, if your business is seasonal, the time of year will have an impact on your cost-per-click. If you sell tax software, you’ll, of course, want to advertise around March and April. So will every other developer of tax software, bloating the market for tax ads.
Finally, a poor quality score can increase your costs. Google, Yahoo, and Bing all calculate quality scores for the ads they display. Dozens of variables factor into quality scores, primarily click-through rate and the relevance of your ads and landing pages. It is a lot to keep track of, but our services can help you manage and improve all of the important factors.