The Focus is Converting Traffic
The main aim of a landing page is to convert traffic. They’re an extension of the ad and the campaign you’re running. They’re direct and don’t contain links to take your audience anywhere else. The focus is completely on lead generation, keeping them on the page and encouraging the next step. On the other hand, webpages allow you to move around between different types of information that interest you. They’re more general, with the hope of you buying but it’s not its sole purpose. Your website is more like a resource.
The confusion sets in when a website and landing page contain the same information. Of course, this can happen. It’s still about your brand and business. But landing pages have tunnel vision; they only provide you with details that encourage you to try a product or service. Again, it’s specific and has one goal in mind. There are more call-to-actions (CTAs) and heavy encouragement to fill out a form, call the team or sign up for a free evaluation.
But the truth is, you don’t need to know all the details about landing pages. You can put your trust in a web design and development company like us. We know exactly what we’re doing.