What is A/B Testing?
If you’re new to digital marketing, you may be wondering what A/B testing is. Essentially, A/B testing is a process of comparison. It involves taking two versions of marketing assets. This can be a webpage on your website or an email you send to customers. The difference between these two assets will be one element. For instance, this could be using a different headline or keyword. Ultimately, you’re going to test the two assets and see which one is more successful with your audience. This can be measured using data such as conversion rates.
You may hear the term, ‘split testing’ being used in the marketing world. This is similar to A/B testing. But instead of just one different element, the designs are totally distinct. The good thing about A/B testing is that you’re comparing a variable you know about. Sometimes, it can be difficult to tell what’s actually making the difference when the designs are unique. However, at CalifaNet, we know when it’s best to use split testing. Certainly, both can help you with your business and it’s about using them at the right time.
Choose CalifaNet for Your Digital Marketing
As one of the leading web design, development, and marketing companies, we know what makes customers click. We utilize split testing to learn more about conversion on your marketing strategies. Our goal is to encourage customers to convert and make their buying journey easier. We want to boost your bottom line. We have a trained and experienced team that can assist you with your digital marketing. From optimizing webpages to implementing A/B testing changes, we can do it all for you. We know you’re busy and it takes a lot to run a business. You can’t be everywhere at once. Let us help you with your digital marketing today.