If you’re new to digital marketing, you may be wondering what A/B testing is. Essentially, A/B testing is a process of comparison. It involves taking two versions of marketing assets. This can be a webpage on your website or an email you send to customers. The difference between these two assets will be one element. For instance, this could be using a different headline or keyword. Ultimately, you’re going to test the two assets and see which one is more successful with your audience. This can be measured using data such as conversion rates.
You may hear the term, ‘split testing’ being used in the marketing world. This is similar to A/B testing. But instead of just one different element, the designs are totally distinct. The good thing about A/B testing is that you’re comparing a variable you know about. Sometimes, it can be difficult to tell what’s actually making the difference when the designs are unique. However, at CalifaNet, we know when it’s best to use split testing. Certainly, both can help you with your business and it’s about using them at the right time.