Advertise to Your Ideal Customer
Paid advertising on a social network is similar to PPC advertising on a search engine, but there are some distinct advantages. We have limited information about the users searching on search engines. However, users on social media already have profiles that are full of info.
Digital media marketing allows you to target people by almost any demographic. Users’ jobs, skills, professional memberships, sex, age, location, maybe even hobbies, can help you advertise to your ideal customer.
In other words, your ad campaign will target the person doing the search, not the term being searched. That way the people most interested in what your business has to offer will see your advertisements.