Our Funnel Model
A conversion funnel is a journey a web user takes through the internet and convert to a lead or sale. The journey starts with an ad or a search, moves to visitor engagement, progresses to navigating a website, and finally ends with a conversion. Studying and manipulating this journey is the practice of funnel marketing.
The trip through the funnel can be a complicated one. We can help you craft a plan to optimize your sales funnel, from the first tentative Google search to the moment someone clicks the “Confirm your order” button. Our experts in funnel optimization can assist you every step of the way.
Goals Alone Are Not Enough
Goals give you something to aim for and are the very impetus for your business. But conversion is only the final step of the funnel, and you may not meet your conversion goals without understanding the preceding three steps: Awareness, Interest, and Desire. Each of these steps is a chance to give visitors what they want, but only if your funnel is ready to meet them.
And if you fail to give the visitor what they want? If each step of the process is a chance to impress a visitor, then there is also a chance for the visitor to lose interest. Knowing why your visitors go astray lets you know what to fix. Maybe your ad fails to pique their interest. Or maybe the ad worked, but they don’t find your content engaging. In the end, a funnel will let you know what you need to address.
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